Building Businesses
From The
Brand Up.

Luminate powers the Billboard and Variety charts with industry-leading entertainment data and insights. Built Luminate's brand identity, positioning, and market presence from the ground up. Scaled a top-tier marketing team spanning PR, demand generation, events, content, and product marketing.

• Drove billions of weekly press impressions through A-list media partnerships and strategic data attribution.
• Amplified thought leadership with executive keynotes at SXSW, FT Business of Entertainment, SX London, and 25+ corporate events.
• Delivered 24+ specialized reports and webinars annually, generating high-value leads.
• Surpassed all MQL/SAL revenue and EBITDA targets, with marketing driving 10%+ of new sales revenue.

Rebuilt the marketing organization and originated a sophisticated content marketing strategy that drove lead-gen, enhanced product marketing and supported an aggressive thought leadership and PR plan. Rebranded retargeting business as a leading AI-optimized, multi-channel ad platform featuring CTV.

• Established company and CEO as credible ad and tech thought leaders; secured TV appearances including recurring hits on Fox Business and a feature segment on Good Morning America.
• Recruited growth marketing team; oversaw development of successful lead gen and attribution program.
• Cultivated pro-grade video production team to differentiate brand voice in a competitive market.
• Supported Sales in the field with ABS strategy, planning and execution.

Cast industry leadership brand identity for recapitalized "turn-around" social media pioneer. Starting from zero, assembled a full-function marketing organization, championed both the brand and its CEO as industry bellwethers, while articulating a redefined product message that drove increased sales.

• Originated first-ever user conference, featuring keynote speaker Kara Swisher and drawing more than two hundred clients and prospects to an off-Broadway theater.
• Drove team through creative collaboration producing all new sales collateral, web and social communication, and an extensive video library of client-generated content.
• Initiated a video-driven content marketing plan which engaged users and produced leads.

Charged by CEO and Gannett Chief Product Officer with strategic repositioning and creative rebranding of an established but stagnated brand. Attacked the highly competitive adtech market through all new messaging, web presence, significant industry event participation, PR and an original regional live event program.

• Differentiated sales team thought leadership event series, garnering industry influence and leads.
• Invented original brand and product strategies; oversaw expansive thirty-member integrated marketing team inclusive of brand, product, creative, technology, product specialization, sales ops, sales training, consultative services and data analytics.
• Re-claimed leadership position with an all-new data-driven advertising message supported by the firm's rich media legacy.

As chief strategist for digital picture frame and photo sharing subscription service, worked with CEO to position brand and invented business-expanding, revenue-generating features resulting in the organization's first profitable year. Set partnership strategy and managed outbound communication.

• Exceeded projections, closing first-time sales to leading retailers including Best Buy, Bloomingdales and Target.
• Closed technology-integrating partnerships including Microsoft, Sprint, Polaroid, Adobe and Orange.

Recruited as part of the acquisition of Yoyodyne by founding executives of the then-leading web portal, reporting to CMO. Hired, trained and managed Sales Programs (Product Marketing), a fifty-member organization providing client strategy, pricing, packaging and sales support to the two-hundred member sales team. Later created the Integrated Promotions group, a thirty-person organization responsible for beyond-the-banner creative strategy and development.

• Generated more than $25M in annual revenue (3% of total gross) and exceeded revenue goals all sixteen quarters.
• Increased front-page sell-through from less than 25% to more than 80% in less than a quarter.
• Invented electronic gift with greeting, email subscription products and Yahoo! coupons.

Founding senior sales executive at bestselling author and entrepreneur Seth Godin's online promotions start-up. Investors included Fred Wilson's Flatiron Fund, Chase and Softbank. Developed and executed a multi-phase growth strategy, directing the organization from one-off idea shop to a fast-growing, product-driven company with predictable revenue, focusing on Fortune 500 clients. Instrumental to the firm's acquisition by Yahoo!.

• Drove revenue from zero to seven million dollars, exceeding all projections.
• Originated and invented multiple client solutions and first-of-their-kind multi-client products.
• Personally secured key clients across business sectors including AT&T, KPMG, H&R Block and Lycos.

Next Big Band is a data-driven platform that pairs bands with venues to create live music events filled with the band's paying fans. The project was self-funded in Pasadena, CA for 90 days before COVID stopped all live events.

• 14 live music events.
• 495 fans, 16 bands, 7 venues — multiple genres and venue types.
• Every venue re-upped with more dates.
• Every band requested more bookings.
• Every event generated revenue and paid out.
• Organic band and venue registrations were received.